Director of Midwest & Western Operations
Prior to joining SerenaGroup®, Sid co-founded and managed Keystone Publishing, a highly successful publishing and advertising firm. He entered the field of wound care and hyperbaric medicine as a principal investor in Hyperbaric Medicine Group (HMG) in 2001 and was appointed CEO in 2003. HMG developed six wound care and hyperbaric medicine programs in Utah, Idaho, Wisconsin and Oklahoma.
Sid recently joined SerenaGroupTM to assist with the company’s Midwest and western growth. He earned Bachelor's degree in Communications and Psychology and a Master’s degree in Business Administration from University of Utah.